Q2 2024 Drawing & Coloring Apps Performance in the Unified Market

Drawing and coloring apps continue to entertain and engage users across platforms. In the second quarter of 2024, five leading applications demonstrated varying trends in downloads, revenue, and weekly active users. Sensor Tower's comprehensive data offers a closer look at these trends.

Pixel Art － Color by Number saw a steady increase in downloads, peaking at 19K in the final week of June. Weekly active users fluctuated but ultimately grew to 192K, while revenue trends showed a mid-quarter dip before rising to $2K towards the end of June.

Color by Number：Coloring Games experienced a decline in both downloads and revenue, with downloads dropping to 5.8K and revenue falling to $1.1K by late June. However, weekly active users remained relatively stable, ending the quarter at 44K.

Gallery: Coloring book & decor presented a more positive picture with downloads rising to 2.5K in the third week of May and revenue increasing to $1.7K by the end of June. The app also saw a steady rise in weekly active users, reaching 26.6K in the last week of the quarter.

Adult Coloring Book - Pigment maintained consistent revenue around $1.3K, while downloads saw a high of 1.8K in mid-April. Weekly active users showed a slight increase, ending at 7.8K.

Baby coloring book for kids 2+ had a varied quarter with downloads peaking at 1.8K in late May and revenue reaching $1.3K in the third week of May. The app's weekly active users remained fairly consistent, closing the quarter at 2.8K.

Overall, the top 5 drawing and coloring applications on the unified platform in Q2 2024 showed diverse trends, with some apps experiencing growth while others faced declines in certain metrics. For more insights on app performance, Sensor Tower's platform remains a valuable resource.